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Sat, 02 Jul



Build Your Own Brand Identity - A Full Day of Professional Development

Join us if you'd like to create a brand strategy, website copy, tone of voice guidelines, and impactful aesthetics for your business or personal brand.

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Build Your Own Brand Identity - A Full Day of Professional Development
Build Your Own Brand Identity - A Full Day of Professional Development

Time & Location

02 Jul 2022, 11:00 – 17:00

London, 12a Finsbury Square, London EC2A 1AN, UK

About the Event

Join us for a full day of brainstorming, support, writing, eating, and drinking.

Come away packed with new ideas for your own personal brand.

No experience necessary.

No pressure to pitch or share your work with the group.

Whether you’re a freelancer, entrepreneur, the head of a startup or small business - whether you’re a marketing bod, CEO, or anybody else hoping to gain expertise - join us for this unique, cut-price opportunity to create strategic content for your business.

Work with us to create:

A statement of your brand values -

  • Aesthetics
  • Landscapes
  • Landmarks

Your Ideal customer -

  • Archetype(s)
  • Social characters
  • Consumer habits & lifestyle

A brand proposition -

  • Your brand voice
  • Your elevator pitch
  • Your slogan

Tone of voice -

  • Emulate others
  • Differentiate yours
  • Rules of engagement

A sample of copy for your website -

  • Put it all into practice
  • Finesse
  • Test it out

The day will be split into four mini, one-hour workshops, with breaks in between. In addition, we’ll treat you to:

  1. A cup of tea or coffee
  2. A Finch’s pub brunch
  3. An afternoon snack
  4. + an early evening drink to celebrate everything you’ve achieved

As part of our commitment to helping you develop your brand, we encourage compassion and positivity among our attendees, and sometimes this means skills sharing, networking, and mutual support and encouragement. So this could be the perfect environment for you to launch your business, or take things to the next level.

Meet other brand-builders. Learn from industry techniques. Brainstorm with your course leader and the wider group. Get fully to grips with the fine and vivid details of your public image.

About your workshop leader:

Sean has worked as a freelance copywriter for Oxford University Press, Savoo, BOOM! Communications, The Conflict Research Society, Yyoma Education, and numerous others. He has copy-edited brand strategy documents for BOOM! Communications, whose clients have included The Beano, The British Red Cross, Emma Bridgewater, and The Ray Bradbury Foundation, etc. Alongside his workshops for A Write & a Pint, he has hosted creative marketing workshops for businesses like Buy Me Once, ToastAle, and Sustainable Ventures. He is a qualified coach, a generous feedback giver, and will always be on hand to help.

If you have any questions, please text Sean directly on 07534 981 636.

Otherwise, we can't wait to see you there!



    This ticket includes 4 x business writing workshops, 1 x tea or coffee, 1 x Finch's pub brunch, 1 x evening drink + multiple handouts to help you with your business project.

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